You can see typographic colors by squinting at a layout until it is no longer readable but visible in terms of its tone. Typographic color refers to the cumulative effect created by the variations of font weight, size, leading, kerning, stroke width and some other parameters. Work on creating diverse typographic colors By doing so, the header text will draw maximum attention. While the header text of the banner should use a bold typeface, the copy should have a regular font style so that the reader can easily differentiate between the two. Just bear in mind that do not use too many typefaces in the same banner as it might get confusing for the reader. Whenever you are designing a banner, make sure that you choose the header, body text, as well as the CTA fonts in such a way that they are able to play the role they are intended for. It is recommended you use typefaces from different classifications. Do not use typefaces of the same classification togetherДЄvoid the usage of fonts from the same classification but different typeface families as they have different personalities and lead to disconnect in the copy.

Using two sans serif or two serif typefaces can lead to tension in the design and therefore should be refrained from using together.

One of the most widely used (and safest) combinations is a sans serif header and serif copy text. Pair a sans serif title with serif body text Best Practices for Combining Different Typefaces 1.

Franklin gothic font for macbook pages